多家境外跨境电商平台首次亮相！跨交会8月15日在广州开幕

Core Insights - Cross-border e-commerce is emerging as a new driving force for foreign trade in China, with significant growth momentum observed [1][2] - The 2025 China (Guangzhou) Cross-border E-commerce Fair will take place from August 15 to 17, featuring over 1,000 quality supply chain enterprises and nearly 200 ecosystem service providers [1] - In the first half of this year, China's total import and export value reached 21.79 trillion yuan, with cross-border e-commerce imports and exports amounting to approximately 1.32 trillion yuan, reflecting a year-on-year growth of 5.7% [1] Industry Overview - Guangdong province is projected to achieve a cross-border e-commerce import and export total of 745.4 billion yuan in 2024, accounting for over one-third of the national total, highlighting its role as a core engine for cross-border e-commerce in China [1] - The fair will introduce three new thematic areas: AI in cross-border e-commerce, overseas social media, and compliance for overseas expansion, showcasing the latest applications of AI technology across the entire cross-border e-commerce chain [1] International Participation - The fair will feature a breakthrough in international platform participation, with several overseas cross-border e-commerce platforms making their debut, including Daraz from South Asia and Otto from Germany [2] - Major domestic cross-border e-commerce platforms will also have a significant presence, with SHEIN's booth area doubling to 180 square meters and Alibaba's total booth area exceeding 300 square meters [2] - To enhance regional cooperation, a cross-border e-commerce exchange event with RCEP member countries will be held concurrently, with companies from Thailand and Vietnam participating for the first time [2]