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电竞产业连续两年增长,完美和英特尔等厂商宣布加码
Di Yi Cai Jing·2025-08-02 14:06

Core Insights - The Chinese esports industry is experiencing significant growth, with actual sales revenue reaching 12.76 billion yuan in the first half of 2025, marking a 6.1% year-on-year increase and a user base nearing 493 million [1][2] - The industry is recovering from a downturn in 2022-2023 and is now on a growth trajectory, coinciding with the overall recovery of the gaming market, which saw revenues of 168 billion yuan in the same period, a growth of over 14% [4][2] - Major hardware manufacturers are increasingly recognizing the potential of the esports market, with companies like Perfect World forming partnerships with industry giants such as Nvidia, Intel, and Samsung to expand the esports ecosystem [1][4] Industry Trends - The esports industry is evolving into a more mainstream and regulated sector, with a complete industrial chain encompassing products, events, live streaming, and clubs [4] - The demand for high-performance hardware is rising, as esports requires superior technology to minimize latency and enhance player performance, which is a key focus for companies like Nvidia and Intel [4][5] - The esports events are transitioning from niche interests to mainstream consumer experiences, with a growing need for deeper integration with traditional sports and unified global standards [6][7] Regional Developments - Shanghai remains a central hub for the esports industry, hosting 22.9% of offline esports events in the first half of 2025 and having the highest number of esports clubs in China [7] - The successful hosting of major events in Shanghai has attracted significant international attention, with nearly 90% of ticket sales coming from outside the city and substantial overseas participation [9] - The esports sector is contributing to urban development and cultural innovation, acting as a new engine for tourism and economic growth in cities like Shanghai [9]