又一顶尖电竞赛事，即将落“沪”

Core Insights - The 2026 Valorant Global Championship will be held in Shanghai, enhancing the city's status as a global esports hub and accelerating the growth of its esports industry ecosystem [1][4] - Factors contributing to Shanghai's appeal for international esports events include upgraded esports policies, a mature event hosting capability, and a concentrated industry presence [3][4] Industry Overview - In the first half of 2025, China's esports industry generated revenue of 12.761 billion yuan, marking a year-on-year growth of 6.10%, with a user base of nearly 493 million [4] - Shanghai remains the core city for esports events and clubs in China, hosting 22.9% of the country's esports events and having 34 clubs, the highest in the nation [4] Policy and Infrastructure - Shanghai's continuous upgrade of supportive policies for esports, such as the "Three-Year Action Plan for Healthy Development of the Esports Game Industry," provides a stable development outlook for the industry [4][5] - The city has established a mature event hosting capability, with specialized venues enhancing its capacity to host large-scale events [5] Market Dynamics - The substantial market size in Shanghai attracts global companies to establish their professional leagues there, creating a dual-driven model of "top IP + local events" [5] - The esports industry in China is projected to drive surrounding industries to exceed 1 trillion yuan by 2026, indicating its potential as a new economic growth point [7] Consumer Engagement - Events are creating new consumer experience models and expanding diverse consumption scenarios, as seen during the iQOO Cup National Finals, which attracted over 3,000 participants [8] - Recommendations for maximizing event-driven consumption include creating innovative cultural derivatives, implementing tiered consumption voucher strategies, and enhancing collaboration between tourism and esports [8]