Core Insights - The online retail sales in China reached 74,295 billion yuan in the first half of the year, with a year-on-year growth of 8.5%, indicating a robust market performance [1] - Instant retail is reshaping the competitive landscape of the retail industry, driven by policy support and market demand [1] - The market size of instant retail is expected to exceed 2 trillion yuan by 2030, highlighting its growth potential [1] Group 1: Market Performance - The physical goods online retail sales amounted to 61,191 billion yuan, growing by 6.0%, accounting for 24.9% of the total retail sales of consumer goods [1] - The report from the Ministry of Commerce and other departments emphasizes the support for the integration of online and offline instant retail [1] Group 2: Consumer Behavior - Over 50% of consumers born after 1995 prefer to receive their purchases on the same day or within half a day, indicating a strong demand for speed in delivery [2] - The core competitiveness of instant retail lies in the ability to deliver orders within 30 minutes, catering to the time-sensitive needs of younger consumers [2] Group 3: Industry Trends - The variety of products available through instant retail has expanded significantly, with a compound growth rate of 45% in categories like fresh produce and pharmaceuticals over the past three years [3] - Major platforms are enhancing their service experience and shopping assurance systems, including features like seven-day no-reason returns and official after-sales support [3] Group 4: Challenges and Infrastructure - The instant retail industry faces challenges such as high delivery costs relative to low average order values, which complicates logistics efficiency [3] - New infrastructure, including logistics facilities and software, is essential for the quality development of instant retail, requiring collaboration between government and enterprises [4]
即时零售带来购物新体验
Jing Ji Ri Bao·2025-08-02 21:47