消费新场景丨体育燃动新活力

Group 1 - The "Soochow Super" football league is driving consumer enthusiasm and boosting the night economy in cities like Wuxi, with 55 "football night markets" opened to cater to fans during the events [1] - Local vendors report a significant increase in income, with some stating their earnings have doubled since the league's popularity surged [2] - The successful utilization of winter Olympic venues in Zhangjiakou, Hebei, is contributing to local economic growth by expanding their functions to include outdoor sports, leisure, and entertainment [2] Group 2 - The emergence of new business models in the sports industry is enriching cultural tourism products and stimulating growth in related sectors such as transportation, accommodation, and dining, forming a "sports+" economic ecosystem [3] - The strategy of integrating sports events into tourist attractions, commercial areas, and communities is seen as a way to promote market development and enhance consumer engagement [3]