“数智赋能新消费论坛”圆桌对话：共探数智传播与新消费融合新路径

Core Viewpoint - The "Digital Empowerment of New Consumption Forum" highlighted the integration of advanced technologies like AI and big data into various industries, emphasizing the shift from price sensitivity to value sensitivity in consumer behavior [3][5][11]. Group 1: Industry Insights - The forum discussed the transformation of marketing concepts in the context of digital empowerment, with a focus on creating transparent value models rather than merely selling products [3]. - The apparel industry is experiencing changes due to AI, which may replace certain technical roles but also necessitates new educational directions to enhance talent value in future jobs [5]. - The biopharmaceutical sector is leveraging AI to shorten the R&D cycle for new materials, exemplified by a company that has utilized AI to build a skin microbiome database [9]. Group 2: Company Strategies - Yalu Holdings is transitioning to a digital ecological service platform, restructuring its business model to integrate resources and enhance internal management functions [3]. - Daily Interactive has established a closed-loop business model driven by data, with 90% of its revenue coming from deep data mining and monetization [7]. - The cultural and creative industries are presented with new opportunities through digital communication, as companies can better understand user needs and develop attractive products [11].