德资巨头中国区高管警告：智驾绝不能免费，否则会给全行业带来灾难

Core Viewpoint - The automotive industry is facing a critical decision regarding the monetization of intelligent driving features, with calls for charging for these services rather than offering them for free, as highlighted by Bosch's president in China, Wu Yongqiao [1][10]. Group 1: Current Market Dynamics - Intelligent driving is currently exhibiting various business models, with some manufacturers like Tesla and Huawei charging premium prices for their advanced driving features, while others are adopting a "driving equality" strategy by offering these services for free [1][7]. - The penetration rate of NOA (Navigation on Autopilot) in China's passenger car market has significantly increased from 9.5% to 24.1% within six months, indicating a growing adoption of intelligent driving technologies [4]. Group 2: Cost Considerations - Charging for intelligent driving systems allows manufacturers to generate revenue to offset research and development costs, while not charging can help increase user engagement and data collection for algorithm improvements [3][10]. - The costs associated with intelligent driving include annual communication and data transmission fees, as well as substantial human resources and hardware expenses, which are critical factors in the decision to implement a charging model [10][11]. Group 3: Competitive Strategies - Major automakers like BYD, Geely, and Chery are aggressively pursuing a "driving equality" strategy, with BYD offering advanced driving systems in vehicles priced as low as 100,000 yuan and Chery introducing models at 60,000 yuan [6]. - In contrast, companies like Tesla and Huawei maintain a subscription-based pricing model for their intelligent driving features, with Tesla's Enhanced Autopilot priced at 32,000 yuan and monthly subscriptions available [7][8]. Group 4: Industry Challenges - The automotive industry is experiencing intense price competition, which may lead to a "price war" as manufacturers strive to differentiate themselves through low-cost or free intelligent driving features [8]. - The overall profitability of the automotive sector has declined, with a reported 11.9% drop in industry profits despite a 7% increase in revenue and a 14% rise in passenger car sales from January to May [13].