乘龙卡车，连着3天“内涵”理想

Core Viewpoint - The collision test video released by Li Auto featuring its new electric SUV, the Li i8, has sparked significant controversy, leading to a decline in Li Auto's stock price and increased visibility for the traditional truck manufacturer, Chenglong Trucks [2][7]. Group 1: Incident Overview - On July 29, Li Auto showcased a collision test video during the launch of the Li i8, demonstrating its safety features against an 8-ton Chenglong truck [3]. - The video, which clearly displayed the Chenglong brand, led to public curiosity about the truck's safety after it appeared to be severely damaged in the test [3][5]. - Chenglong Trucks responded quickly, claiming the video misrepresented their vehicle's safety and initiated legal action against Li Auto for perceived infringement [5][6]. Group 2: Stock Market Impact - Following the incident, Li Auto's stock price fell significantly, dropping over 27.3% from its peak earlier in the year [11]. - On July 30, Li Auto's stock experienced a 12.84% decline in Hong Kong, with a market capitalization loss of nearly 330 billion HKD [9]. - The downward trend continued with further declines on July 31 and August 1, indicating ongoing investor concern [11]. Group 3: Social Media and Public Perception - Chenglong Trucks capitalized on the situation by releasing multiple social media posts and videos to counter Li Auto's claims, resulting in a substantial increase in their social media following [8]. - Li Auto's founder, Li Xiang, faced backlash on his newly created Douyin account, which became a platform for public criticism and jokes about the incident [12]. - The incident has led to a broader discussion in the automotive industry regarding marketing practices and the implications of using competitors in promotional materials [13][14].