面向“夕阳市场”培育“朝阳产业” 重庆推动银发经济高质量发展

Core Viewpoint - Chongqing is actively promoting the development of the silver economy, targeting the aging population to create new growth opportunities in various industries [1][6]. Group 1: Demographics and Market Potential - By the end of 2024, the population aged 60 and above in Chongqing is projected to reach 8.01 million, accounting for 25.11% of the total population, with over 46.5% of them being under 70 years old [3]. - The elderly population in Chongqing is characterized by higher education levels, better health, substantial wealth reserves, and a strong willingness to participate in society, indicating a shift from traditional elderly care models to a demand for quality living [3][6]. Group 2: Government Initiatives and Support - Chongqing has implemented the "Implementation Plan for Promoting the Development of the Silver Economy and Enhancing the Welfare of the Elderly," which includes 20 measures aimed at addressing challenges, expanding supply, and nurturing industries [3][4]. - The city has established 1,695 elderly canteens, 963 community elderly service centers, and 10,912 community elderly service stations, along with 918 community elderly universities [4]. Group 3: Product and Service Development - Companies are expanding the supply of elderly products and services to meet the diverse needs of the elderly population, including smart home products and health services [6]. - A subsidy policy for home modifications to accommodate elderly needs has been introduced, offering a 20% discount on elderly-friendly products, with a maximum subsidy of 3,000 yuan per individual [6]. Group 4: Community Engagement and Services - Community initiatives like the "Elderly Enjoyment Station" provide various health services, including traditional Chinese medicine consultations and access to smart health equipment [4][5]. - The community is encouraging social participation and private sector involvement in providing quality elderly care services through public-private partnerships [4].