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“热”力四射!暑期多元业态激发经济新活力
Xin Hua Wang·2025-08-03 11:02

Group 1: Summer Consumption Trends - The summer heat has invigorated the diverse consumption market, showcasing various activities from cooling off to health and fitness, and from cultural tourism to local agriculture [1] - The "cooling tourism" trend is rising, with water sports gaining popularity in places like Zhejiang Changxing, where daily visitor numbers have doubled compared to last summer [2] - The "slimming economy" is emerging in Yiwu, driven by a nationwide fitness wave, leading to increased sales of fitness products [3] Group 2: Cultural and Tourism Activities - Guizhou's Weining County is enhancing its summer tourism through events like the torch festival, attracting thousands of visitors and promoting local culture [4] - Shandong's Liaocheng is experiencing a vibrant night economy, with the ancient water town becoming a popular destination for both locals and tourists [5] Group 3: Policy and Economic Impact - The government's "combination policy" is stimulating the summer consumption market, with various businesses offering special discounts alongside national subsidies, leading to significant sales growth in cities like Zibo [6] - In Yunnan's Shuangbai County, the cultivation of marigolds is contributing to the local economy, with an estimated production value of approximately 42.6 million yuan from over 12,000 acres planted [7][8] - The tourism market in Shangri-La, Yunnan, is thriving, with popular attractions like Tiger Leaping Gorge and Pudacuo National Park seeing high visitor numbers during the summer [9]