高德康：以新质生产力推动中国品牌迈向全球领先

Core Viewpoint - The event highlighted the importance of developing new quality productivity driven by technological innovation, which is essential for high-quality development in the textile and apparel industry [1][3]. Group 1: Company Overview - Bosideng has been a leader in the down jacket industry for 49 years, starting from Shanghai and maintaining a commitment to excellence, leading the Chinese market in sales for 30 consecutive years [1]. - For the fiscal year 2024/2025, Bosideng reported revenue of 25.902 billion yuan and a net profit of 3.514 billion yuan, achieving historical highs for eight consecutive years [1]. - The brand value of Bosideng has surpassed 118 billion yuan, placing it firmly in the billion-yuan brand category, demonstrating strong development resilience [1]. Group 2: Strategic Initiatives - Bosideng is leveraging its market advantages and cultural confidence to enhance brand influence through participation in international fashion weeks and high-profile platforms [2]. - The company is focusing on innovation practices such as AI design, new material development, and retail upgrades to reinforce its positioning as a global leader in down jackets [2]. - A strategic collaboration with Harbin aims to create a co-branded identity, enhancing the integration of the ice and snow economy with the brand's offerings [2]. Group 3: Sustainability Efforts - Bosideng is integrating carbon neutrality goals into its brand DNA, committing to achieve net-zero emissions in operations by 2038 through a comprehensive decarbonization strategy [3]. - The company has been recognized in the S&P Global Sustainable Development Yearbook (China Edition) and has achieved an AA rating in MSCI ESG ratings, positioning itself as a leader in ESG performance within the global apparel industry [3]. - The dialogue at the event emphasized the confidence and determination of Chinese brands to pursue new heights and contribute to high-quality development [3].