从粗放式扩张转向集约化经营，券商分支机构破解经营困局

Core Viewpoint - The brokerage industry is transitioning from extensive expansion to intensive management, with over 20 brokerages closing more than 60 branches this year to address operational challenges and enhance efficiency through digital transformation and optimized network layout [1][3]. Group 1: Shift from Extensive Expansion - Historically, brokerages adopted an expansion strategy focusing on quantity over quality, leading to high customer acquisition costs and severe business homogenization [3]. - The traditional model's reliance on increasing branch numbers has resulted in diminishing returns as client needs evolve and the market becomes more competitive [3][4]. - As of July 30, over 20 brokerages have decided to close more than 60 branches, including 8 subsidiaries and over 50 business offices, to optimize resource allocation [3]. Group 2: Emergence of Intensive Management - Intensive management is becoming a consensus among brokerages, characterized by the integration of resources across branches to enhance service efficiency [5][6]. - Brokerages are transforming physical branches into "wealth centers" and "business hubs," focusing on high-net-worth clients and utilizing technology to streamline service processes [6][7]. - The shift involves reducing reliance on commission-based income and prioritizing wealth management revenue, with a focus on high-value clients and digital service delivery [7][8]. Group 3: Future Outlook and Strategic Adjustments - In the next 3 to 5 years, brokerage branches are expected to evolve from mere transaction points to strategic hubs for comprehensive financial solutions [8]. - Brokerages are encouraged to break away from traditional practices, leveraging technology to enhance service quality and employee capabilities [8][9]. - Recommendations include reallocating resources from low-efficiency branches to high-potential areas and reforming performance metrics to focus on client retention and advisory service income [8][9].