麦当劳中国门店总数突破7100家 “全球品牌+本地运营”模式加速发展

Core Insights - McDonald's has become the fastest-growing market in terms of restaurant numbers globally, with a threefold increase in locations in China over the past eight years, surpassing 7,100 restaurants [1] - The company plans to add approximately 1,000 new stores annually, aiming to reach a total of 10,000 by 2028, with a focus on expanding into all provincial-level regions in China by the end of this year [1] - Digital transformation has significantly reshaped consumer experiences, with 90% of orders now placed via mobile or self-service kiosks, and over 6,000 restaurants equipped with smart pick-up cabinets [1] Group 1: Business Strategy - McDonald's China operates under a "global brand + local operation" model, leveraging its inherent advantages in food safety and supply chain management, which have been effectively replicated in the Chinese market [2] - The company emphasizes understanding local consumer needs as a key driver of its rapid growth, utilizing the expertise of its local team to respond quickly to market demands [3] Group 2: Supply Chain and Local Operations - McDonald's has cultivated a group of local suppliers in China, enhancing their quality and standards, which allows them to supply products to the global system [3] - Over the past five years, McDonald's and its suppliers have invested over 12 billion yuan in building a robust supply chain ecosystem [3]