降低平台内中小商户负担方能促进平台可持续发展

Core Viewpoint - The newly released "Compliance Guidelines for Charging Behavior of Online Trading Platforms" aims to reduce the burden on platform operators, enhance self-discipline, and standardize charging behaviors within the platform economy [1][2]. Summary by Relevant Sections Platform Economy Development - As of December 2024, China's online shopping user base is projected to reach 974 million, accounting for nearly 90% of internet users. The online retail sales of physical goods are expected to reach 13,081.6 billion yuan, representing 26.8% of total retail sales of consumer goods. The platform economy has also created approximately 200 million jobs [1]. Issues in Charging Practices - The compliance guidelines address various issues in charging practices, including numerous and complex fee structures, lack of transparency, and coercive practices forcing operators to purchase services or participate in promotional activities [1][3]. Unreasonable Charging Behaviors - The guidelines identify several unreasonable charging behaviors, such as duplicate charges, charging without providing services, shifting costs that should be borne by the platform, and price discrimination among operators with similar transaction conditions [3][4]. Compliance as a Foundation - Compliance is emphasized as a fundamental requirement, which includes adherence to laws and industry standards. The guidelines encourage industry associations to strengthen self-discipline and establish communication mechanisms with platforms to regulate charging behaviors [4]. Support for Small and Medium-sized Enterprises - The guidelines advocate for platforms to provide preferential services and support to small and medium-sized enterprises (SMEs), recognizing their vulnerable position and the importance of their participation in the platform economy [5][6]. Sustainable Development of Platform Economy - The guidelines stress the need to balance the interests of platforms, operators, and consumers to achieve healthy and sustainable development of the platform economy [6].