业态新 创意新 哈尔滨夏日冰雪经济活力无限

Core Viewpoint - Harbin's unique ice and snow tourism industry is thriving even in summer, showcasing the city's ability to attract tourists with innovative experiences that blend culture, technology, and entertainment [1][2][3] Group 1: Industry Performance - From January to June 2023, Harbin received 86.977 million tourists and achieved a total tourism consumption of 137.58 billion yuan, representing year-on-year growth of 17.8% and 14% respectively [2] - The development of the ice and snow economy has created numerous job opportunities, stimulating the consumer market and contributing to economic prosperity [3] Group 2: Innovation and Experience - The "Dream Ice and Snow Pavilion" features nine themed areas and 19 unique projects, integrating city culture, artistic creativity, and ice and snow technology [1] - The "Ice Dragon Seeking Pearl" VR experience has gained popularity, allowing visitors to immerse themselves in a virtual icy environment, enhancing the overall visitor experience [2] Group 3: Strategic Development - Harbin Ice and Snow World Co., Ltd. focuses on cultural tourism integration and has contributed to the establishment of 42 standards in the ice and snow industry, promoting a "Chinese solution" for global ice and snow development [2][3] - The ice and snow economy in Harbin is characterized by its ability to transcend seasonal limitations, demonstrating significant growth potential and sustainability [3]