《网络交易平台收费行为合规指南》施行 优化平台经济生态

Core Viewpoint - The National Market Supervision Administration has implemented the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms" to regulate the fees charged by platforms to operators, aiming to promote fair competition and optimize the platform economy ecosystem [1][2]. Group 1: Regulation of Charging Behavior - The guidelines aim to standardize the charging behavior of online platforms, which includes commissions, service fees, and promotional fees, to ensure transparency and fairness in the market [2][3]. - Experts highlight issues such as platforms using traffic support as leverage to force merchants into purchasing promotional services, which undermines fair competition [2][3]. - The guidelines require platforms to establish clear charging standards and publicize their fee structures, which will help make hidden costs visible to merchants [3][4]. Group 2: Reducing Burden on Operators - The guidelines encourage platforms to adopt flexible pricing strategies that benefit small and medium-sized merchants, thereby reducing their operational costs and enhancing their profitability [4][5]. - By lowering the financial burden on operators, the guidelines are expected to stimulate market vitality and enhance the survival space for small businesses [4][5]. - The shift in focus from "traffic operation" to "service innovation" is anticipated to create a win-win situation for both platforms and merchants, fostering a more sustainable platform economy [6].