经营者议价能力提升，平台经济才能健康发展

Core Viewpoint - The implementation of the "Guidelines for Compliance with Charging Behavior of Online Trading Platforms" aims to regulate the charging practices of platforms, ensuring fair competition and protecting the rights of operators within the platform economy [1][2][3]. Group 1: Regulatory Framework - The guidelines prohibit platforms from charging operators multiple times and from forcing operators to purchase services or participate in promotional activities [1]. - The guidelines require platforms to publicly solicit opinions when modifying charging rules, enhancing the bargaining power of operators and reducing their operational cost pressures [2]. Group 2: Impact on Competition - The guidelines promote fair competition by eliminating price discrimination and mandatory promotional fees, allowing quality merchants to thrive without excessive cost burdens [2]. - By standardizing charging practices for operators under similar trading conditions, the guidelines level the playing field for all operators [2]. Group 3: Economic Ecosystem - The implementation of the guidelines is expected to alleviate the issue of "involution" in the platform economy, allowing operators to focus on product differentiation and service upgrades rather than solely on low-price strategies [3]. - The guidelines signify a shift towards a more refined and standardized governance of the platform economy, correcting existing irregularities and ensuring long-term healthy development [3]. Group 4: Enforcement and Compliance - Regulatory bodies are urged to monitor and penalize platforms that engage in evasive practices such as "repeated charging under different names" and "price hikes after initial reductions" [4]. - There is a need to lower the cost of rights protection for operators and establish a rapid response mechanism for complaints to ensure that small merchants do not abandon their rights due to high costs [4].