Zheng Quan Shi Bao·2025-08-03 18:42Core Viewpoint - The recent commitments from major food delivery platforms to regulate promotional activities and resist unfair competition signal a shift towards rational competition in the industry after a period of intense subsidy wars [1][2]. Group 1: Industry Dynamics - The food delivery industry has become an essential part of daily life, providing convenience for consumers and new sales channels for businesses [1]. - Recent aggressive subsidy practices, such as "0 yuan purchase," have harmed not only merchants' interests but also consumer experience, rider rights, and the long-term development of the industry [1]. - While large-scale subsidies can temporarily stimulate consumption and increase online orders, the negative consequences of extreme subsidies are becoming evident [1]. Group 2: Regulatory Actions - In response to the situation, regulatory authorities took action by meeting with major platforms like Ele.me, Meituan, and JD.com, urging them to comply with laws and regulations and to rationally participate in competition [2]. - The collective commitment from these platforms to resist malicious competition is seen as a positive signal for industry development [2]. - Each platform has expressed intentions to eliminate unfair competition and avoid irrational promotional activities, emphasizing the need for a transparent subsidy mechanism [2]. Group 3: Future Outlook - The healthy development of the food delivery industry is crucial for driving consumption and promoting employment [3]. - With the platforms collectively resisting malicious competition, the industry is expected to enter a new phase of development [3]. - Establishing a fair competition and mutually beneficial industry ecosystem is essential for stimulating market vitality and fostering continuous innovation, ultimately creating more value for consumers, merchants, and riders [3].