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火爆泡泡玛特遭遇“甜蜜的烦恼” 黄牛搅局山寨横行难撼长期价值
Zheng Quan Shi Bao·2025-08-03 19:40

Core Viewpoint - The article highlights the booming popularity of Pop Mart's products, particularly the LABUBU series, amidst challenges related to supply capacity and the rise of counterfeit goods in the market [1][9]. Group 1: Market Demand and Sales Dynamics - The summer season has seen a surge in customer traffic at Pop Mart stores, particularly among students, leading to increased spending by parents [2]. - LABUBU products are not available for direct purchase in stores; instead, customers must participate in online flash sales, which have proven to be highly competitive and difficult to navigate [2][3]. - The combination of high market demand and limited online purchasing opportunities has led to the emergence of scalpers, who quickly buy up stock and resell it at a premium [3][4]. Group 2: Counterfeit Goods and Market Challenges - The proliferation of counterfeit products has become a significant issue, with some sellers openly advertising fake items, while others create convincing replicas that are sold at high prices [6][8]. - Pop Mart has faced challenges in combating counterfeit goods due to the vast number of third-party sales channels and the rapid emergence of unauthorized sellers [8]. - The company has issued warnings about the risks associated with purchasing from unofficial channels, emphasizing the difficulty in verifying product authenticity [8]. Group 3: Financial Performance and Market Outlook - Pop Mart's strong sales performance has led to a dramatic increase in revenue and profit forecasts, with expected revenue growth of at least 200% and net profit growth of at least 350% for the first half of 2025 [9]. - The company's stock price has seen significant appreciation, reaching a historical high of 283.4 HKD, with a market capitalization that briefly surpassed 380 billion HKD [9]. - Analysts remain optimistic about Pop Mart's long-term growth potential, citing its robust retail business model and competitive advantages in the market [9][11].