“购在中国”激活消费新引擎

Core Viewpoint - The article emphasizes the need for further refinement in consumer promotion efforts, focusing on institutional innovation and environmental optimization [1][3]. Group 1: Policy and Economic Impact - The "Buy in China" initiative launched during the Hainan Consumer Expo has effectively stimulated economic recovery through a combination of policy measures and innovative scenarios [1][2]. - Data from the Ministry of Commerce indicates that during the 2025 May Day holiday, foot traffic in 50 monitored pedestrian streets and business districts increased by 6.4% year-on-year, while online retail sales of physical goods grew by 8.2%, showcasing the positive impact of policies on consumer confidence [1][2]. Group 2: Consumer Behavior and Market Trends - The initiative has shifted from traditional promotional models to a deep integration of commerce, tourism, culture, and sports, reconstructing the value chain of consumption from mere product functionality to emotional resonance and lifestyle innovation [2]. - The "Buy in China" program has led to a significant increase in domestic demand, with the "old-for-new" policy driving substantial growth in large-scale consumption [2]. Group 3: Challenges and Future Directions - There are still areas for improvement in boosting domestic demand, such as the homogenization of business formats and insufficient integration of green consumption [3]. - Future consumer promotion efforts should focus on upgrading smart services, enhancing green innovation, strengthening regional collaboration, and accelerating alignment with international rules [3].