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Core Viewpoint - The summer season is a peak period for cultural and tourism consumption, showcasing consumer potential and the effectiveness of the business environment and government services [1] Group 1: Government Initiatives and Business Environment - Various regions are actively promoting cultural and tourism consumption through events, subsidies, and experiences, reflecting market recovery and government efforts [1] - Optimizing the business environment includes easing market entry, streamlining approval processes, and creating a stable legal environment [1] - Local governments are implementing targeted subsidies for cultural and tourism enterprises to support them during peak operational periods [1] Group 2: Enhancing Visitor Experience - Cities are focusing on improving visitor satisfaction by enhancing public services, such as optimizing transportation and extending public venue hours [2] - Digital tools are being utilized to improve service efficiency, with many tourism bureaus launching official apps for information and feedback [2] Group 3: Evolving Consumer Preferences - The core drivers of cultural and tourism consumption are shifting from material satisfaction to emotional recognition and social needs [3] - Innovative consumption scenarios are being developed to meet diverse consumer preferences, integrating cultural IP with experiential elements [3] - The combination of scene innovation and digital technology is essential for driving consumption upgrades [3] Group 4: Future Support for Consumption - Despite the current boom in cultural and tourism consumption, uncertainties still affect consumer behavior and business investment [4] - Measures such as tax reductions, consumption vouchers, and the cultivation of new consumption scenarios are necessary for sustained support [4] - Long-term institutional improvements, such as optimizing market access and enhancing consumer rights protection, are crucial for ongoing consumption growth [4]