数说“十四五”丨消费市场规模稳步扩大 多轮驱动激活内需新引擎

Core Insights - The "14th Five-Year Plan" is nearing completion, with all strategic tasks fully implemented and 102 major projects progressing smoothly [1] - During the "14th Five-Year Plan" period, China's retail sales of consumer goods have grown at an average annual rate of 5.5%, solidifying its position as the second-largest consumer market globally [1] Group 1: Consumer Market Dynamics - The "old-for-new" policy has not only stimulated consumption but also promoted smart and green technologies, leading to significant savings for consumers [1] - Service consumption has outpaced goods consumption, with average annual growth in residents' service spending at 9.6% [3] - New consumption trends include integrating cultural experiences into shopping environments, such as museums and aquariums in malls, catering to diverse consumer needs [3] Group 2: Import and Tourism Impact - Over the past four years, 7.4 trillion yuan worth of imported consumer goods have entered the Chinese market, with an expanding network of visa-free travel and improved tax refund services [3] - In the first half of this year, the number of foreign visitors entering China reached 13.64 million, a year-on-year increase of 53.9%, indicating a growing interest in Chinese consumer markets [3] Group 3: Future Outlook - The Ministry of Commerce plans to build on the successes of the "14th Five-Year Plan" by institutionalizing effective policies that resonate with consumers and further stimulate domestic demand [3]