庆祝中新友谊，凯德集团对自创IP形象升级

Group 1 - The core idea of the article is the relaunch of the IP "Panda Ah Le" by CapitaLand, symbolizing the friendship between China and Singapore, coinciding with the 35th anniversary of diplomatic relations between the two countries [1][3] - The IP was co-created with students from Hope Primary School, reflecting CapitaLand's commitment to community engagement and cultural exchange [1] - The upgraded image of "Panda Ah Le" aims to resonate with current consumer market trends and emotional values, focusing on themes of care, friendship, happiness, and connection [3] Group 2 - CapitaLand's activities with "Panda Ah Le" will take place in major Chinese cities such as Beijing, Shanghai, and Chengdu, highlighting the company's strategic approach to engage with local markets [3] - Singapore has been China's largest trading partner for 12 consecutive years, indicating a strong economic relationship that CapitaLand is leveraging through its initiatives [3] - The activities involving "Panda Ah Le" will also extend to CapitaLand's residential projects in cities like Beijing, Chongqing, Guangzhou, Hangzhou, and Wuhan, showcasing the company's extensive market presence [3]