Core Insights - The company, Giant Star Legend, has launched a collaboration plan with 100 top international trend artists, marking a significant upgrade in its international IP strategy [1] - The core IP, "Zhou Classmate," associated with Jay Chou, will be the focal point of this initiative, with artists from various countries creating new artworks and derivatives [1][2] - The collaboration aims to enhance the cultural connotation of "Zhou Classmate" through diverse artistic contributions, ensuring the IP's longevity and relevance [1] Company Strategy - Giant Star Legend is taking a crucial step in internationalizing its IP operations, aiming to build a global pool of artist resources and strengthen the development of original IP and derivative content [1] - The company has established a dual-track selection mechanism combining data intelligence and expert reviews to identify artists with commercial potential and artistic value [1] - The focus is on precision co-creation rather than sheer quantity, ensuring that each artist adds unique value to the "Zhou Classmate" IP [1] Market Context - The collaboration is seen as a strategic move to create an exclusive artistic ecosystem, similar to industry leaders like Pop Mart, which has signed over 200 top artists globally [2] - The first major event will be a "Zhou Classmate Art Exhibition" in Wuhan, coinciding with Jay Chou's concert, enhancing the integration of culture, tourism, and commerce [2] - Since its launch in 2019, the "Zhou Classmate" IP has generated over 1 billion yuan in sales through various innovative models, establishing itself as one of the most commercially valuable IPs in the market [2] Industry Implications - The upcoming art exhibition is being closely watched for its market response, as Giant Star Legend aims to build a comprehensive ecosystem integrating entertainment, consumption, technology, and culture [3] - Jay Chou's status as a national music icon provides a strong emotional foundation for the IP, which has the potential to become a valuable sentimental asset [3] - Through refined operations and derivative development, the IP is expected to reach beyond its fan base into the broader consumer market, creating sustainable brand assets and commercial returns [3]
巨星传奇启动百位潮流艺术家合作计划 内部“赛马”提升IP爆款命中率