Xin Lang Zheng Quan·2025-08-04 01:55Core Insights - The opening of the M+ high-end home decoration design center in Xinjiang marks a significant milestone for the home furnishing industry in the region and represents a key strategic move for the company in its national layout [5][11] - The M+ design center in Xinjiang, covering an area of 10,000 square meters, hosts 41 design studios and 106 designers, making it the largest design platform in Xinjiang and a hub for design in Northwest China [1][5] Group 1: Strategic Expansion - The establishment of the Xinjiang M+ design center is part of the company's "3+Star Ecosystem" strategy, which aims to deepen its presence in the Northwest region [3][5] - The company plans to implement a "one mall, one M+" strategy, ensuring that each of its malls has a design hub, thereby creating the largest home decoration design service network in China [7][10] Group 2: Design Ecosystem Development - The M+ design center will seamlessly connect with over 500 global home appliance brands, allowing designers to quickly access a high-end product library, thus integrating design creativity with material selection [5][11] - The company is focusing on regional differentiation by introducing local design teams and creating tailored services that incorporate elements of light luxury, minimalism, and ethnic styles [5][7] Group 3: Industry Engagement and Competitions - The launch of the M+ design center coincides with the initiation of the M+ China High-end Interior Design Competition in Xinjiang, aimed at providing a platform for local design talents [13] - The competition is intended to address challenges in the local design industry, such as market monopolization by external agencies and talent shortages, by integrating resources and empowering local design capabilities [13]