刘洪盛：以“真乡”平台强化乡村运营，推动乡村资源增值增效

Core Viewpoint - The "Zhenxiang" platform aims to enhance rural operations and promote the value and efficiency of rural resources, transforming "beautiful villages" into "beautiful economies" to drive wealth for villagers [2][6][68]. Group 1: Platform Launch and Objectives - The "Zhenxiang" platform, the first rural tourism service platform in the country, was officially launched to support the "Hundred Thousand Project" and empower high-quality development in agriculture, culture, and tourism [7][10]. - The platform introduces a "one platform, three carriers" service system to promote the natural beauty, cultural heritage, and local specialties of Guangdong's villages, encouraging tourism and deep integration of agriculture and culture [14][15]. Group 2: Resource Utilization and Economic Development - The focus of the "Hundred Thousand Project" should be on excavating and revitalizing idle rural resources to convert ecological advantages into economic and developmental advantages [5][52]. - Guangdong's rich natural conditions, including a forest coverage rate of 53.03% and significant agricultural outputs, provide a strong foundation for developing rural industries [17][18][21]. Group 3: Consumer Potential and Market Dynamics - Guangdong's consumer potential is a significant driver for rural operations, with a projected population of 127.8 million and a per capita consumption expenditure of 35,818 yuan, surpassing the national average [28][26]. - The province's cultural heritage, including Cantonese, Hakka, and Chaoshan cultures, plays a crucial role in enhancing rural operations and supporting the "Hundred Thousand Project" [31][32]. Group 4: Challenges and Strategies in Rural Operations - The key challenge in rural operations is the integration and scientific transformation of resources, particularly in the context of urbanization leading to "hollow villages" [35][34]. - Strategies for effective rural operations include collaborative development, strengthening benefit-sharing mechanisms, and ensuring continuous income growth for farmers [39][42][46]. Group 5: Talent Development and Community Engagement - The emergence of the "rural operation manager" profession highlights the need for skilled individuals to lead rural revitalization efforts, with plans to train over a thousand rural "CEOs" in Guangdong [58][59]. - Engaging local communities and fostering a sense of ownership among villagers is essential for sustainable rural development, emphasizing that everyone can contribute to rural operations [61][64].