德州群众体育消费需求不断释放，成为发展新引擎、生活新风尚

Group 1 - The demand for sports consumption in Dezhou is continuously being released, becoming a new engine for development and a new trend in lifestyle [1][2] - The "Good Luck Shandong" sports consumption season and the 15th Shandong Provincial Mass Fitness Games have created an immersive sports experience for citizens, integrating sports, consumption, and trends [1][2] - The popularity of sports events, such as the "Village BA" basketball league, has attracted significant public participation, leading to substantial direct and indirect consumption [2][4] Group 2 - The improvement of hardware facilities and refined services is crucial for the sustained rise in mass fitness, with Dezhou accelerating the establishment of a comprehensive fitness service network [3] - The city has integrated sports elements into urban renewal, with new facilities like running tracks and multi-functional courts being well-received by citizens [3] - There is a noticeable shift in consumer behavior towards investing in health, with increased willingness to spend on sports services and experiences, particularly in youth sports training [3] Group 3 - Dezhou is actively hosting sports events to stimulate sports consumption, with 286 events held in the first half of the year, attracting over 700,000 participants [4] - Plans for the second half of the year include hosting over 300 events, such as the Dezhou Grand Canal Marathon and the Provincial Mass Fitness Games, further promoting sports facilities in parks and events in commercial areas [4]