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“AI大模型+数千创作者”助力微短剧出海
Xin Hua Ri Bao·2025-08-04 02:46

Group 1 - The core viewpoint of the article highlights the rapid growth and increasing investment in the micro-drama industry in China, with the advertising expenditure expected to reach 420 billion yuan in 2024 and nearly 400 billion yuan in 2025 [1][2] - Nanjing Zhiying Cultural Media Co., Ltd. has developed an AI creation platform called "Beidou Zhiying," which offers automated content analysis and editing suggestions for micro-drama production, enhancing the efficiency of video creation [1][2] - The company has established a comprehensive ecosystem covering creation, distribution, and monetization, collaborating with multiple content platforms and managing over 60,000 copyrights for novels, micro-dramas, and films [2] Group 2 - The platform allows creators to easily distribute their works across various video platforms and tracks the effectiveness of their promotions through unique search codes or links, ensuring proper revenue sharing [2] - Currently, the platform has around 6,000 creators, with an average daily user growth of nearly 100, indicating a strong engagement despite some accounts having lower follower counts [2] - The company plans to expand its operations to Malaysia, aiming to replicate its micro-drama promotion model internationally and explore reverse business opportunities by promoting Southeast Asian short dramas in China [3]