食品行业要抓住全链条转型升级契机

Core Insights - The "Implementation Plan for Promoting Agricultural Product Consumption" serves as a significant boost for the food industry, providing policy guidance and growth opportunities for the entire supply chain transformation [1] Supply Side Optimization - The plan emphasizes optimizing product structure on the supply side, accelerating the construction of high-standard farmland, and promoting the development of green and high-quality agricultural products, which will enhance the stability and quality assurance of raw materials for the food industry [1] - This initiative addresses past challenges such as the difficulty in scaling high-quality products and the disparity in pricing for premium products, laying a solid foundation for brand food companies to achieve product differentiation and health-oriented offerings [1] Innovation in Distribution - The plan highlights the need for innovative agricultural product distribution methods, including fostering leading cold chain logistics companies, developing origin distribution centers, and promoting county-level e-commerce live streaming, which supports food companies in building more efficient raw material procurement and supply chain systems [1] - This innovation will help bridge the gap from "field to table," enhancing the overall distribution efficiency [1] Dairy Industry Impact - The dairy sector, characterized by a long industrial chain and strong cold chain dependence, is expected to experience both opportunities and challenges from the policy [2] - The emphasis on optimizing the supply side necessitates that raw milk production transitions towards green, standardized, and scaled operations, prompting leading dairy companies to extend upstream and engage in the construction of breeding bases [2] - The market activation initiatives will foster innovation in dairy products, with new categories such as children's milk, functional milk, and plant-based dairy products gaining traction [2] Baking Industry Transformation - The baking industry, reliant on a variety of agricultural products, will benefit from the policy's focus on promoting agricultural branding and refined processing, allowing baking companies to create regional raw material specialties and high-end baking routes [3] - The strengthening of the cold chain logistics and prepared food distribution system will support various business models, enabling baking brands to transition from "baking shops" to "cold chain food companies" [3] - The plan encourages diverse agricultural product consumption models through initiatives like "Internet+" and community group buying, creating a new logic where "origin is brand, product is scene" [3] Sustainability and Technology - The plan is set to propel the food industry towards sustainability and technological advancement, with policies aimed at expanding green agricultural product consumption and promoting ready-to-eat meals in communities [4] - The use of big data and e-commerce platforms for precise supply-demand matching will facilitate a shift from mass production to personalized customization and flexible supply [4] - This represents an opportunity for food companies to reconstruct their value chains while also posing challenges regarding professional capabilities and industry integration [4] Overall Industry Implications - The "Implementation Plan" aims to expand consumption on the demand side while enhancing quality, reducing costs, and optimizing structure on the supply and distribution sides [4] - It releases not only the consumption potential of agricultural products but also systemic momentum for the transformation and upgrading of the food industry, marking a significant policy pivot towards healthier, safer, and more sustainable development in China's food sector [4]