Chan Ye Xin Xi Wang·2025-08-04 03:41Overview - China is the world's largest consumer of edible oil, with a daily per capita intake far exceeding recommended levels, leading to a growing demand for healthy cooking oils due to increasing rates of chronic diseases such as hypertension, diabetes, and obesity [1][15] - The market for glycerol diester oil (DAG oil) is expanding, with a projected market size of 17.977 billion yuan in 2024, reflecting a year-on-year growth of 0.21% [1][15] Development Background - Rising living standards have increased consumer willingness to pay higher prices for high-end, healthy oils, with DAG oil gaining market share as a functional oil [8] - The Chinese population's high daily cooking oil consumption and the prevalence of chronic diseases have intensified the demand for healthy oils [8] Industry Chain - The upstream of the DAG oil industry includes suppliers of soybean oil, rapeseed oil, peanut oil, corn oil, and other raw materials, as well as suppliers of fat enzyme preparations, water, glycerol, and production equipment [10] - The midstream consists of DAG oil production companies, while the downstream includes supermarkets, convenience stores, specialty oil shops, and e-commerce platforms [10] Consumer Demographics - The primary consumers of DAG oil include health-conscious elderly individuals, those with chronic diseases, weight loss seekers, and young people pursuing a healthy lifestyle, with the elderly demographic accounting for over 80% of the consumer base [13] Competitive Landscape - The DAG oil industry in China has relatively few companies compared to mainstream oils, leading to moderate competition [17] - Key players include Changshouhua Food Co., Ltd., Zhidai Technology (Beijing) Co., Ltd., Guangzhou Shanbainian Food Technology Co., Ltd., and Yihai Kerry Arawana Holdings Co., Ltd., among others [17][19] Industry Trends - The demand for healthy cooking oils is expected to continue increasing, with DAG oil being recognized for its fat-reducing and blood lipid-regulating properties [23] - Companies are likely to enhance market promotion and education efforts, developing differentiated products targeting various consumer groups, including high-purity products for the elderly and affordable options for younger consumers [23]