喜茶在美上线首个海外自营外卖业务，海外门店一年增6倍、门店超100家

Core Insights - Heytea has officially opened its first store in Cupertino, California, marking its entry into the headquarters of Apple and launching a new limited drink called "iYerba" [1] - The company has seen significant growth in its overseas market, with the number of international stores exceeding 100 and a sixfold increase in the past year, particularly in the U.S. market where it grew from 2 to over 30 stores [1][3] Expansion and Market Presence - Heytea has entered eight overseas markets including Singapore, the UK, Canada, Australia, Malaysia, the U.S., South Korea, and Japan, covering 28 cities in total [3] - The classic product "Coconut Mango" has sold nearly 2.5 million cups overseas, with over 1 million cups sold in the U.S. alone [3] - Since 2025, over 10 popular products from China have been launched in international markets, with the "Refreshing Guava" series quickly gaining popularity after its release [3] Product Innovation and Collaborations - Heytea has developed over 20 original drinks tailored to local tastes and cultures, with products like "Matcha Coconut Blue" selling out upon launch in the U.S., UK, and Canada [3] - The company has engaged in collaborations with renowned artists and brands, hosting pop-up events and launching exclusive drinks like "California Sunset" [4] - Heytea has established multiple warehouses on both coasts of the U.S. and partnered with major suppliers like Sysco to ensure a steady supply of core ingredients [4] Digital Initiatives - In January 2025, Heytea launched its self-operated delivery service in the U.S., becoming the first new tea brand to implement such a system [4]