千年宋锦首次入妆 花西子携手苏州丝绸博物馆创新非遗产业化应用

Core Viewpoint - The article highlights the innovative application of Song Jin, a traditional Chinese brocade, in the beauty industry by the Chinese beauty brand Huaxizi, marking a significant step in integrating intangible cultural heritage with modern consumer products [1][3]. Group 1: Product Launch and Features - Huaxizi launched the "Good Complexion" series featuring three products: "Good Complexion Sunscreen Powder," "Good Complexion Loose Powder," and "Good Complexion Cushion," inspired by traditional Chinese patterns [1]. - The design incorporates elements like butterflies and lotus flowers, showcasing intricate patterns that blend Eastern elegance with modern fashion [1][6]. - The products will be available nationwide starting August 2 and will be sold overseas in October [1]. Group 2: Cultural Heritage and Innovation - The collaboration with Suzhou Silk Museum and representative inheritor Wang Chen aims to transform the preservation of intangible cultural heritage from mere documentation to productive innovation [1][3]. - Wang Chen emphasizes the importance of industrial empowerment for the sustainability of intangible cultural heritage, aligning with Huaxizi's mission to promote Eastern beauty [6]. Group 3: Technical Challenges and Solutions - The application of Song Jin in cosmetics faced challenges such as precise control of pattern alignment and color representation, requiring extensive testing and innovative techniques [7]. - Huaxizi developed a unique "True Brocade Coating Technology" to ensure the accurate placement of patterns within a 2mm tolerance, enabling standardized mass production [7]. Group 4: Cultural Promotion and Youth Engagement - Huaxizi has initiated the "Fire of Inheritance Plan," a public welfare project aimed at helping youth engage with and learn about intangible cultural heritage, impacting over 100,000 students since its launch in 2021 [8][9]. - The program has evolved from appreciation to practical skills transmission, fostering a sense of cultural identity among young people [9]. Group 5: Brand Representation - The brand has invited global makeup ambassador Wang Junkai to promote the beauty of Song Jin, aiming to attract more young people to participate in cultural heritage transmission [11].