CBME国际孕婴童展落幕 颜值、体验成流量担当

Core Insights - The 24th CBME International Baby, Maternity & Children Products Expo concluded on the 18th of this month in Shanghai, with the emerging stroller brand kidpop gaining significant attention due to its innovative products and immersive experience design [1] - The event attracted over 10,000 visitors and connected with more than 450 domestic and international channel customers, highlighting the acceleration of kidpop's global strategy [1] Group 1: Product Launch and Brand Engagement - The kidpop booth featured the popular Pula stroller, which had a daily queue of over 2 hours at its photo spot, showcasing the dual appeal of aesthetics and experience [3] - The Pula stroller's new summer colors were inspired by "ice cream specials," featuring low-saturation colors that resonate with contemporary parental aesthetics, which were well-received by professional buyers [3][5] - The brand's themed photo area, featuring custom canvas bags, became a phenomenon, with limited supplies being quickly claimed, indicating strong consumer recognition of the brand's cultural values [5] Group 2: Market Trends and International Expansion - The CBME attracted numerous cross-border professional buyers, with observations that many Chinese maternal and infant products are topping overseas e-commerce platforms, reflecting a trend of "micro-innovation" in Chinese products [6] - The Pula stroller exemplifies this trend, with its playful design and modern color palette appealing to both domestic and international markets [7] - Since launching its cross-border business in 2024, kidpop has seen rapid growth, establishing preliminary cooperation intentions with over 50 overseas distributors and entering 11 countries' stroller markets [7]