澳大利亚启动新一阶段旅游推广

Core Points - The Australian Tourism Board has launched the second phase of the "Say G'day to Australia" tourism promotion campaign targeting key global markets, including China [1] - The campaign will feature localized creative elements, with Australian tourism ambassador kangaroo "Roo" collaborating with local celebrities from target markets to encourage international visitors to travel to Australia [1] - Australian Trade and Tourism Minister Don Farrell stated that the campaign has successfully attracted more visitors, creating job opportunities and promoting economic growth in Australia [1] - The Australian Tourism Research Institute projects that international visitor numbers to Australia will reach a record 10 million by 2026 and increase to 11.8 million by 2029 [1] - The "Say G'day to Australia" global branding marketing plan was initially launched in October 2022, with the first event of the second phase scheduled to take place in China later this week [1]