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“车主生活节”落地马尾船政 平安产险福建分公司创新赋能文旅经济发展
Zhong Jin Zai Xian·2025-08-04 05:47

Group 1 - The core idea of the news is the integration of insurance, technology, and services in promoting cultural tourism in Fujian, enhancing visitor safety and health protection while supporting local economic development [1][4][6] - The event featured a live broadcast that combined historical cultural exploration with financial protection concepts, showcasing Fujian's maritime culture and promoting insurance products tailored for summer travel risks [1][6] - The live broadcast achieved significant engagement, with a total exposure of 1.05 million, over 371,000 interactions, and 93,000 online viewers, indicating strong interest in the intersection of finance and tourism [6][9] Group 2 - The event included both online and offline activities, promoting tourism, agricultural sales, and insurance awareness, while enhancing visitor experience and encouraging spending in scenic areas [4][6] - The company aims to leverage financial support to boost local tourism and rural industries, emphasizing the importance of addressing consumer experience and industry innovation in the tourism sector [9] - The initiative reflects the company's commitment to using technology and insurance to create a multi-dimensional value chain that supports personal protection, industry empowerment, and rural revitalization [9]