喜茶海外门店数破百，在美实现牛奶、水果本地采购，建立“区域中心仓+前置仓”

Core Insights - Heytea has officially opened its store in Cupertino, California, making it the first new tea brand to enter the headquarters of Apple and other tech companies in Silicon Valley [1] Expansion and Growth - Within a year, Heytea has rapidly expanded from 2 to over 30 stores in the United States, with total overseas stores surpassing 100, marking a growth of over 6 times in the past year [5] - Heytea has entered various international markets including Singapore, the UK, Canada, Australia, Malaysia, the US, South Korea, and Japan, covering 28 overseas cities [5] Store Location Strategy - The company prefers to establish stores in landmark commercial areas, focusing on high-potential coastal markets in the US, including Hollywood, Cupertino, and South Coast Plaza in Los Angeles [5] Product Strategy - Heytea's "Coconut Mango" has achieved nearly 2.5 million cups in overseas sales, with over 1 million cups sold in the US market [5] - The company has accelerated the introduction of popular products from the Chinese market to overseas markets since 2025, launching over 10 differentiated products that performed well domestically [5] Supply Chain Management - Heytea has established multiple warehousing centers in the US, UK, Malaysia, and Australia to support its overseas operations, ensuring a unified supply of core product ingredients [5] - The company has partnered with leading suppliers like Sysco for localized procurement of 13 core categories, addressing challenges related to dairy stability and fruit freshness through a "regional center + front warehouse" model [6] Delivery and Service Enhancement - In January 2025, Heytea will launch its self-operated delivery service in the US, integrating in-store, self-pickup, and delivery options to enhance order fulfillment efficiency [6]