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智驾≠自动驾驶!新能源车不敢说的秘密,智驾宣传话术将迎史上最严监管
Jin Rong Jie·2025-08-04 07:36

Core Insights - The Chinese smart driving market is currently facing both challenges and opportunities [1] - A recent simulation test revealed that the pass rate for advanced driver-assistance systems (ADAS) is below 60%, highlighting significant safety shortcomings [2][3] - The test results have prompted industry leaders to acknowledge the need for improvements in technology, particularly in extreme scenarios [2][5] Group 1: Test Results and Industry Response - In a simulation of various driving scenarios, the pass rates were alarmingly low, with only 47% of vehicles able to safely navigate a construction zone at night and 58% able to stop for a child unexpectedly crossing the road [2][3] - Industry executives, including those from Lantu Motors and Tesla, have commented on the test results, emphasizing the need for better technology and safety measures [2][5] - The test has sparked a debate about the marketing language used by car manufacturers, with many downplaying the necessity for driver intervention [4][6] Group 2: Regulatory Actions and Industry Standards - Following a serious accident involving an ADAS vehicle, the Ministry of Industry and Information Technology (MIIT) has mandated stricter regulations on the terminology used in marketing, prohibiting terms that may mislead consumers about the capabilities of these systems [5][7] - The MIIT's actions aim to address two main issues: exaggerated technical claims and the ambiguous assignment of safety responsibilities [7] - The automotive industry is now urged to focus on transparent communication regarding the limitations of their technology and to prioritize user safety [9] Group 3: Market Trends and Future Outlook - The rapid growth of the autonomous driving sector since 2015 has led to an influx of new companies, with many seeking public listings [8] - The evolution of terminology from L2 to "smart driving" has contributed to consumer confusion and misrepresentation of the technology's capabilities [8] - The recent testing and regulatory developments may encourage a more rational approach within the industry, steering focus back to genuine safety improvements rather than marketing gimmicks [9]