转转官宣朱珠成为集团品牌代言人 推动二手消费新风尚

Core Viewpoint - The partnership between Zhu Zhu and Zhuanzhu Group aims to promote a new trend in second-hand consumption, enhancing brand awareness and accelerating the implementation of the "Hundred Categories, Thousand Products" strategy [1][3]. Group 1: Brand Collaboration - Zhu Zhu has been appointed as the brand ambassador for Zhuanzhu Group, aligning her public image of elegance, wisdom, and responsibility with the company's mission of sustainable resource circulation [2]. - Zhu Zhu advocates for low-carbon living and frequently shares creative ideas for repurposing second-hand items on her social media, establishing a strong ideological connection with Zhuanzhu's principles [2]. Group 2: Market Growth and Strategy - The second-hand consumption market is experiencing rapid growth due to the promotion of "dual carbon" goals and evolving consumer attitudes [3]. - Zhuanzhu Group has developed a marketplace ecosystem covering over a hundred categories, including second-hand mobile phones, 3C digital products, bags, watches, outdoor sports equipment, books, musical instruments, games, and photography equipment [2][3]. Group 3: Trust System and Quality Assurance - Zhuanzhu Group is focused on building a trust system for second-hand transactions, addressing key trust issues to ensure safe and efficient circulation [4]. - The company has established a proprietary quality inspection system, with nearly ten years of experience and over 200 patented technologies, enhancing its multi-category quality inspection capabilities [4]. - Zhuanzhu Group operates three quality inspection centers in Shenzhen, Chengdu, and Qingdao, employing over 2,000 quality inspectors and luxury goods appraisers to ensure thorough inspections of various product categories [4].