Core Viewpoint - Chengdu's Wenjiang District is actively developing a comprehensive silver economy industry chain, integrating culture, commerce, tourism, sports, and health to become a national core area for the silver economy, providing a model for high-quality development in the aging industry [1][2]. Policy Guidance - The State Council's issuance of opinions on developing the silver economy in January 2024 marks a significant policy-driven acceleration for the sector, with Sichuan Province and Chengdu quickly prioritizing it as a key industry chain [2]. - Wenjiang District aims to leverage the integration of culture, commerce, tourism, sports, and health as a vital engine for expanding domestic demand and improving livelihoods, striving to take the lead in the national silver economy sector [2]. Innovative Layout - The exploration of the silver economy in Wenjiang began in 2023, highlighted by the first national summit on high-quality development of the silver economy and the establishment of a specialized incubator [3]. - Wenjiang has created a full industry chain ecosystem covering research, production, sales, and services through a structure of "one core area + multiple specialized parks" [3]. - The silver economy industrial park focuses on the research and sales of age-friendly products, attracting leading companies in the sector [3]. E-commerce Empowerment - The silver e-commerce professional park addresses online sales challenges by providing comprehensive e-commerce solutions, including platform development, professional host training, and logistics integration [4]. - The park has launched themed live streaming rooms for senior health products across various regions, collaborating with over 200 brands and achieving an average daily live streaming traffic of over 3 million [4]. - The park aims to create a billion-level online transaction scale by the end of 2025, with over 50 silver e-commerce companies already established [4]. Industry Resource Gathering - The "2025 China (Chengdu) Silver Economy Industry Expo" will be held in August 2025, showcasing innovative products and services in the silver economy [5]. - The expo will feature various sections, including an elderly-friendly product exhibition and a smart elderly care experience area, expecting participation from over 200 domestic and international companies [5]. - The silver e-commerce professional committee will advocate for quality and integrity in the sector, ensuring that products and services genuinely benefit the elderly population [5].
成都温江：抢占银发经济新赛道 打造全国核心示范区
Zhong Guo Chan Ye Jing Ji Xin Xi Wang·2025-08-04 08:10