Zheng Quan Ri Bao Wang·2025-08-04 08:44Core Insights - The article discusses the launch of low GI (glycemic index) foods by Alibaba's Hema, aligning with the national initiative of "Weight Management Year" to promote healthier eating habits [1][2] - Low GI foods are gaining popularity beyond diabetic patients, appealing to a broader audience focused on health and weight management [1] Group 1: Company Initiatives - Hema has introduced over 40 low GI products, including ready-to-eat staples and snacks, reflecting a proactive approach to meet consumer demand for healthier options [1][2] - The company has developed more than 10 proprietary low GI products since early 2023, collaborating with suppliers to expand its product range [1] Group 2: Market Dynamics - The low GI health product market is still in its early stages, facing challenges such as high development costs and consumer demand for cost-effective options [2] - Hema has eliminated intermediary costs through supplier partnerships, enhancing the cost-performance ratio of low GI products [2] Group 3: Consumer Trends - The launch of Hema's "Healthy Living Channel" aims to provide differentiated health guidance, indicating a shift in consumer behavior towards healthier dietary choices [2] - Increased consumer interest in low GI and low-calorie products is evident, with higher repurchase rates compared to regular products, suggesting a growing trend in health-conscious eating [2]