一颗老汉瓜里的新疆故事：从 “带不出新疆” 到 “香飘千万家”

Core Insights - The article discusses the rising popularity of "Old Han Melon," a unique sweet melon from Xinjiang, and the efforts to expand its market beyond the region [1][2]. Group 1: Product Characteristics - Old Han Melon is known for its sweetness and is particularly suitable for those with dental issues, which is reflected in its name [4]. - The melon has a long cultivation history in Xinjiang but is not durable for storage, leading to rapid spoilage after harvest [4]. - A new variety, "Oton Old Han Melon," has been developed to improve storage and transportation characteristics while retaining the original flavor [9]. Group 2: Market Expansion - The introduction of efficient logistics and air transport has enabled Old Han Melon to reach markets in major cities like Beijing, Shanghai, and Guangdong [6]. - E-commerce and live streaming sales have significantly boosted the sales of Old Han Melon, with one seller reporting over 150 daily orders and nearly 20,000 yuan in daily sales [7]. Group 3: Economic Impact - The new variety has increased profitability for farmers, with reports of selling prices around 8 yuan per kilogram, leading to over 10,000 yuan per acre in revenue [9]. - The tourism sector in Xinjiang has also contributed to the visibility of Old Han Melon, with over 132.77 million visitors in the first half of the year, marking an 11.15% increase year-on-year [11].