长三角议事厅·周报｜草根赛事破圈，开拓文旅商体融合新路

Core Insights - The summer sports events in the Yangtze River Delta, particularly the "Su Super" football league and "Zhe BA" basketball league, have significantly engaged local communities and transformed the cultural and commercial landscape [1][4][5] Policy Coordination and Framework - The integration of culture, tourism, commerce, and sports in the Yangtze River Delta is rooted in national strategies and systematic policy frameworks established since 2018, focusing on industrial collaboration and innovative mechanisms [2][3] - The 2019 "Yangtze River Delta Regional Integration Development Plan" emphasized enhancing policy coordination efficiency, laying the groundwork for the integration of complex industries like culture, tourism, commerce, and sports [2] - In 2021, the "Opinions on High-Quality Development of Sports Integration in the Yangtze River Delta" highlighted the cultivation of original event brands as a key task for regional coordinated development during the 14th Five-Year Plan [2] Economic Impact and Industry Resonance - The "events+" model has demonstrated a multiplier effect, driving cross-industry collaboration and creating a vibrant ecosystem beyond just sports [4][5] - The "Su Super" league is projected to generate over 300 million yuan in comprehensive revenue, with an average increase of 2 million yuan per city, showcasing the economic benefits of local events [5] - During the events, travel-related bookings, including flights and hotels, saw an increase of 9% to 29%, indicating a boost in local tourism and consumption [5] Cultural and Community Engagement - Events have evolved from mere competitions to cultural phenomena, integrating local industries and enhancing community engagement through innovative formats like "second venues" and themed night markets [7][8] - The "Zhe BA" league has created a model of "watching games + tourism," promoting bundled ticket sales and enhancing the cultural experience for attendees [5][7] Systematic Upgrades and Future Outlook - The Yangtze River Delta is developing a comprehensive model for cultural, commercial, and sports integration, characterized by seamless ticketing and travel experiences [8] - The synergy of policy, industry, and market forces is forming a sustainable and replicable "golden triangle" for regional development, positioning sports events as key drivers of economic and cultural revitalization [8]