Core Insights - The 2025 Global Esports Conference was held in Shanghai, focusing on the theme "Focusing on China's Esports Power to Sail the World Esports" [1] - The "Fearless Contract Global Championship" will be held in Shanghai next year, marking its first occurrence [1] - The report released by Zhang Yijun indicates that the revenue of China's esports industry reached 12.761 billion yuan in the first half of 2025, with a year-on-year growth of 6.1% [2] Industry Overview - The esports industry in China generated a revenue of 12.761 billion yuan in the first half of 2025, with a user base of nearly 493 million, showing slight growth [2][4] - Live streaming remains the largest revenue source, accounting for 80.38% of total income, while events, clubs, and other revenues combined make up 19.62% [2] Product and Market Segmentation - Among esports products, shooting games hold the highest market share at 27.7%, followed by multiplayer online tactical games at 14.9%, and sports games at 11.7% [4] - Mobile platforms dominate the market with a share of 58.5%, while client-based platforms account for 25.5%, and web-based platforms have the lowest share at 4.3% [4] Growth and Development - The esports industry is showing growth in market revenue, new product launches, sports events, and international expansion, forming a comprehensive ecosystem that includes products, events, live streaming platforms, and clubs [6] - The esports sector is recognized as a new engine for driving local economic growth, talent employment, and cultural tourism consumption [6][7] Event Impact - The announcement of the "Fearless Contract" event in Shanghai is expected to attract top teams from around the world, enhancing the competitive landscape [6] - The Shanghai Major event last year sold nearly 90,000 tickets, with 88% of attendees coming from outside Shanghai, indicating strong international interest [8]
中国电竞上半年收入127亿直播占大头，电竞成促消费新引擎
Nan Fang Du Shi Bao·2025-08-04 09:31