GEN Korean BBQ Opens 13th Texas Location in El Paso

Core Insights - GEN Restaurant Group, Inc. has opened its 13th location in Texas, specifically in El Paso, marking it as the 9th new restaurant opened by the company this year, indicating strong growth momentum [1][2] Company Overview - GEN Korean BBQ is one of the largest Asian casual dining restaurant concepts in the United States, founded in 2011 by two Korean immigrants in Los Angeles, and has expanded to over 50 company-owned locations [3] - The restaurant offers a unique dining experience where guests serve as their own chefs, cooking meals on embedded grills at their tables, featuring a menu that includes traditional Korean and Korean-American dishes [3] Strategic Importance - The El Paso location is strategically positioned to attract customers from both Texas and the surrounding communities, including New Mexico and Mexico, enhancing the company's reach [2] - The CEO of GEN highlighted the strong demand for the brand's cuisine and value proposition in Texas, emphasizing the significance of this new location [2]