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京东养车震虎价被判不正当竞争,途虎胜诉获赔
Xin Lang Ke Ji·2025-08-04 10:06

Core Viewpoint - The court ruled that the "Zhenhu Price" campaign by JD Auto constitutes unfair competition against Tuhu Auto, leading to Tuhu's victory in the lawsuit [1]. Group 1: Legal Proceedings - The Shanghai Minhang District People's Court found that the actions of the three defendants related to the "Zhenhu Price" promotional activities constituted unfair competition [1]. - Tuhu Auto filed a lawsuit against JD Auto, seeking to stop the alleged commercial defamation and false advertising, demanding the removal of related content and compensation of 5 million yuan [1]. Group 2: Marketing Strategies - JD Auto launched the "Zhenhu Price" low-price marketing campaign in mid-September 2023, claiming that all "Zhenhu Price" products would be 5% lower than competitors [1]. - The campaign frequently referenced "Zhenhu Price," which was widely interpreted as a direct attack on Tuhu Auto, despite not explicitly naming it [1]. Group 3: Industry Context - The dispute arose on the same day Tuhu Auto was listed on the Hong Kong Stock Exchange, highlighting the competitive dynamics in the automotive maintenance industry [1].