Xin Lang Cai Jing·2025-08-04 10:11Core Viewpoint - The article highlights the growing popularity of Hejiang lychee, particularly due to the influence of the hit drama "Lychee of Chang'an," and emphasizes the financial support from Postal Savings Bank to local farmers and companies, facilitating the growth of the lychee industry in Hejiang [1][3][8]. Group 1: Industry Overview - Hejiang County is recognized as a significant production area for lychee, known for its unique geographical and climatic conditions that contribute to the fruit's desirable characteristics [1]. - The peak season for lychee harvesting in Hejiang is from mid-July to mid-August, during which farmers experience high demand and pressure to deliver fresh produce quickly [5]. Group 2: Financial Support and Impact - Postal Savings Bank has increased its financial support for lychee farmers and companies, addressing their funding needs and helping them expand their market reach [3][8]. - A local farmer, referred to as "Brother Luo," successfully secured a loan of 300,000 yuan from Postal Savings Bank, which significantly aided his operations during a critical period [5]. - Hejiang Zhongli Agricultural Development Co., Ltd. has benefited from multiple loans totaling 2.78 million yuan from Postal Savings Bank, enabling the company to grow and streamline its operations [8]. Group 3: Operational Insights - Hejiang Zhongli operates a comprehensive supply chain for lychee, including seedling cultivation, harvesting, storage, packaging, and distribution, with a capacity to sell up to 100,000 pounds of lychee daily [6][8]. - The bank's tailored financing solutions and efficient service have been crucial for local businesses, allowing them to navigate challenges and enhance their operational capabilities [8].