直播电商“兴趣产业带”为实体经济发展注入新活力

Group 1 - The core viewpoint is that short video and live streaming e-commerce platforms, such as Douyin, are becoming dominant organizational methods in the digital economy, enabling physical businesses to break spatial and temporal limitations and provide higher quality products and services through digital means [1][2] - The integration of live streaming e-commerce with "interest industry belts" significantly reduces transaction costs and enhances profitability for traditional manufacturing enterprises, allowing them to respond quickly to consumer demands and trends [3][4] - Live streaming e-commerce empowers "interest industry belts" by creating new consumption models and connecting supply and demand, enabling manufacturers to better target niche markets and adapt to changing consumer preferences [4][5] Group 2 - Short video and live streaming platforms help manufacturing enterprises build their own brands and meet new consumer demands by offering personalized products and enhancing consumer trust through direct content presentation [5] - The rise of "interest industry belts" driven by live streaming e-commerce fosters the development of new brands and stimulates diverse consumer needs, contributing to the overall growth of the digital economy [2][4]