Zheng Quan Shi Bao Wang·2025-08-04 11:21Core Viewpoint - Li Auto, once a sales champion, is facing controversies and challenges related to diversification and market performance [1] Group 1: Controversies and Responses - The recent safety test controversy involving Li Auto's i8 and Dongfeng Liuzhou's trucks has led to public responses from both parties, with Li Auto accused of serious infringement beyond normal competition [2] - Li Auto's response has softened, stating that the test aimed to validate the i8's safety performance rather than critique other brands [2] - The competitive landscape in the new energy vehicle market is intensifying, with Li Auto's previous advantages being challenged [3] Group 2: Market Performance and Sales - Li Auto's stock performance has been disappointing, with the recent launch of the i8 facing criticism for its price-to-performance ratio, leading to a significant drop in stock price, including a 13% decline on July 30 [2] - In July, Li Auto's sales unexpectedly dropped by 40% year-on-year, totaling only 30,731 vehicles, raising concerns about the company's ability to meet annual targets [3] - The competitive pressure is increasing as new models from competitors like Zeekr and NIO enter the market, further complicating Li Auto's position [3] Group 3: Executive Actions and Market Trust - Recent stock sales by executives, including significant cash-outs exceeding millions of RMB, have raised concerns about their confidence in the company's future prospects [3] - The challenges faced by Li Auto, from safety test controversies to declining sales and executive stock sales, indicate a growing list of obstacles for the company [3] - The ability of Li Auto to regain market and investor trust amidst fierce competition will be crucial for its future [4]