Wayfair W Q2 EPS Jumps 85 Revenue Up 5

Core Insights - Wayfair reported strong fiscal Q2 2025 results, with revenue of $3.3 billion, surpassing estimates and showing a 5.0% year-over-year increase [1][5] - Adjusted Diluted EPS reached $0.87, significantly exceeding the $0.33 estimate and reflecting an 85.1% growth from Q2 2024 [1][2] - Despite revenue growth, the active customer base declined to 21.0 million, down 4.5% year over year, indicating potential concerns about future demand [1][8] Financial Performance - Revenue (GAAP) was $3.3 billion, exceeding the expected $3.13 billion and up 6.5% from $3.1 billion in Q2 2024 [2][5] - Adjusted EBITDA improved by 25.8% to $205 million, with a margin increase to 6.3% from 5.2% in Q2 2024 [2][6] - Free cash flow rose to $230 million, a 25.7% increase compared to Q2 2024 [2][6] - Gross profit was $984 million, up 4.6% from $941 million in Q2 2024, maintaining a gross margin near 30% [2][5] Customer Metrics - Average order value increased to $328 from $313 in Q2 2024, while last twelve months (LTM) revenue per active customer improved by 5.9% to $572 [7][8] - Repeat customers accounted for 80.7% of delivered orders, down from 81.7% in Q2 2024, indicating a slight decline in customer loyalty [8] - Orders per customer increased slightly to 1.86 from 1.85 in Q2 2024, suggesting more sales from loyal customers but not necessarily more frequent purchases [8] Business Model and Strategy - Wayfair operates an extensive online marketplace with over 30 million products from 20,000 suppliers, allowing for quick responses to consumer trends [3][4] - The company is focusing on enhancing logistics systems, expanding product offerings, and investing in technology and customer service to improve operational efficiency [4][9] - Key measures tracked by management include optimizing average order value and increasing repeat customer share [4] Future Outlook - Management expressed optimism for growth in adjusted EBITDA and free cash flow, with gross margin guidance in the 30–31% range [10] - Investors are advised to monitor trends in active customer counts, average order value, and the impact of loyalty and logistics initiatives [11]