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宜家中国宣布入驻京东:电商是业务增速最快的渠道
Xin Lang Cai Jing·2025-08-04 12:24

Core Viewpoint - IKEA China has announced its entry into the JD.com platform, marking a continued expansion and deepening of its omnichannel ecosystem in China [1] Group 1: E-commerce Strategy - IKEA China's e-commerce business head, Zhang Shulong, stated that China is one of the most digitally advanced retail markets globally [1] - Since launching e-commerce services on its official website in October 2018, IKEA has seen steady growth in online traffic and sales [1] - In the fiscal year 2024, online performance is expected to stabilize, with online business accounting for approximately 25% of total sales [1] Group 2: Omnichannel Ecosystem - E-commerce has become a crucial part of IKEA's omnichannel ecosystem and is the fastest-growing channel for the company [1]